Planning

How do you elevate a brand film into the realm of pop culture? PR Week’s Chris Daniels gives us the best practices from the minds behind BMW’s action-short phenomenon.

Every successful crowdfunding campaign needs with a great video. Read this to learn more about the best practices for making your pitch to the world.

Here are thirteen essential steps you need to take when setting out to plan your next video project – and how Celtx can help you accomplish them.

There’s a somewhat complicated process to making changes to your script after you’ve gone into production. In this post, we explain it from top to bottom – and how Celtx makes it easier.

If you’ve been on set, you know that sides are everywhere. Ever wonder how those ubiquitous little booklets get made? Watch this to find out… and discover a better solution.

With Halloween approaching, we dig into the spooktacular world of horror movies to examine how they scare us – plus why this makes them so profitable.

Binging on TV is almost too easy. Producing it… not so much. This piece from Vox takes you through every step of planning and executing a hit television series. As we’ve always said, collaboration is key.

This fascinating video essay from Criterion shows how some of cinema’s greatest masters approach the storyboarding process. If you think previsualization isn’t important, this will change your mind.

How small can a film crew be? In this post, we identify the 8 core crew members you should try to have on your next project.

Audio is 90% of video, and good technique is critical to capturing good sound. In this post, we discuss the basics and best practices of one of film & video production’s most iconic positions: operating the boom mic.