This week's POW goes to a fun and quirky 'doc-cu-style' sitcom called 'STORE FRONT' directed by Mark Crutch and created with the help of his talented team from the InArtMedia.com network located in California.
As the synopsis explains, "...this half hour TV / Webisode is about five people struggling to get rich, be famous, find love, themselves, and have fun in a STORE that isn’t quite right..."
Currently in production, this pilot episode "... begins with rumors that a VENTURE CAPITALIST will visit the store soon, but will not identify him or herself as such. It could be any customer that enters the place. Which places the STORE OWNER on edge. Our STORE OWNER is a capitalist hippy who’s goal is to franchise his store and make millions. The staff also includes the STOCK BOY who is secretly in love with the pregnant RECEPTIONIST. The DELIVERY MAN is his only competition for her affection. No one knows who or where the father of the RECEPTIONIST unborn child is...."
What's interesting too is that each webisode is designed around the introduction of a new fifth character, and the STOCK BOY's discovery of a dead body!!
Along with the story's crazy premise and tangled team of characters, other things that caught our attention with this project is it's polished pre-production work, right from the breakdown of annotated props, casting info, varied production notes and notes to actors, to the shooting schedules (Today!!) and distribution.
It's clear that Mark and his crew have done this before, and overall their 'Store Front' project is a shiny and thorough example of the many details to be considered in pre-production.
So sit back, enjoy the project and stay tuned for the show(s), .... but whatever you do,....
"Please don't feed the employees!"
Good Luck with it, Mark!
Sheila and The C-Team
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